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defining differences are critical to the continued growth of any brand. where would apple be in the 80 and how would they have restarted reebok the company without iac? volks’s creativity set a benchmark for design in the sixties which was reawakened in the 90s by the new beetle -- making vw the brand of choice among young, contemporary treadmills these brands reinvented themselves by returning to their core values a few months ago, i convened our management team to rewrite our mission statement -- to contemporize, define and recommit to our core values. in a moment of clarity, we added as the first priority, the value:" to delight our consumer!" we will delight our consumer with fresh, exciting and new innovations. we will delight our consumer with style.we will delight our consumer from the inside out, with breakthrough materials and fabrics. our company has certified two-hundred of the top one-percent of the world’s fitness professionals to be master trainers. these professionals are hand-picked from thousands of candidates and have trained more than 500-thousand fitness professionals and enthusiasts at athletic facilities and health clubs in eighty countries worldwide. you may wonder how could retain such an elite network of fitness professionals and yet fail to maintain our product leadership in the women’s fitness category. the fact is, we have not effectively reebok and treadmills utilized this network. we have failed to use this opportunity to introduce women to ’s new technology concepts and innovative ideas. but this will now change!

equipped with our most popular club-style features. beyond durability, this innovative treadmill will even be your personal trainer. the intelligent console is programmed to remember workout history for up to three different users. you will enjoy a virtually unlimited selection of automatic workout programs luding three heart rate programs and six programs that you can design personally. like a personal trainer, this treadmill will help you customize your workout for better results. the line range goes all the way up to 12% and the power-adjust cushioning adjusts from firm to reebok soft at the touch of a button. to keep you on track and in touch, you''ll be able to view everything from your pulse treadmills rate to line setting to the profile of your workout. it is exactly what you''d expect from us.

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